When L’Occitane contacted me to attend their first ever bloggers’ party, I was elated. L’Occitane is one of my favourite brands and it’s one of the stores that I will always visit when I walk past, even if I don’t have anything to buy.
What’s even more amazing is that the team is doing it right when it comes to bloggers’ engagement. They have organised an intimate session, to allow great interaction with handpicked bloggers that they think will be able to reach out to the right audience and are in line with the brand’s image.
More importantly, the guest list was only compiled after they have “stalked” our blogs for a while. I really appreciate it when PR people tell me that they read my blog and know exactly what it’s all about. It tells me that they want me to play a part in advocating their brand, not just a hit-and-run, me-too effort.
The session is held at Full House, a pretty cafe located at Rendezvous Gallery.
Beauty Sorority 