Maybelline Bloggers’ Event at Covelli

Maybelline held an event at Covelli, an Italian bistro located at 313@somerset to unveil to us the key launches they will be having for this year, and I must say it’s really exciting. I tweeted this right after the event so those of you following me would have had a sneak peek already.

First up, some “creepy” pictures of Love, Bonito models strutting out in the store’s latest apparel, and wearing Maybelline makeup – well, at just one side of their faces. Notice the drastic difference in the size of their eyes!

Maybelline makeup - Love, bonito models

Love, bonito models at Maybelline event

Here are the products that will be launching (and have performed their magic seen in the pictures above):

Maybelline Clear Smooth BB White

This is the Maybelline Clear Smooth BB White (you might have already seen pictures of Kimberly Chia and this product on advertisements). You already know that I’m a huge fan of the Clear Smooth BB and BB Mousse. This is the latest variant in the Maybelline BB family and boasts of an SPF 50, PA+++. It comes in two shades – 01 Light and 02 Natural.

Maybelline Jelly Glow Blush

This is the Jelly Glow Blush that many of us had fun pressing on it. The texture is interesting because it’s neither powder nor cream — you can actually “dent” it by pressing on it and “smoothen” it by push the material back. The product comes off like cream on the finger, and gives a very pretty shade. I’ll do a swatch in a later entry.

Maybelline Magnum Volum' Express

I’ve always loved Maybelline mascaras – they have never disappointed me (Ok, maybe except that one. But the rest like the Falsies? Super love.) I always recommend the brand to friends who are looking for a good one without burning a hole in their pockets.

I guess the reason why the brand always comes out with amazing mascara probably has to do with the fact that the very first product by Maybelline was a mascara.

It happened in New York, when a chemist named T.L. Williams noticed his younger sister, Maybel, applying a mixture of Vaseline and coal dust to her eyelashes to make them look fuller and darker. Inspired by that, he created the mascara (then called Lash-Brow-Ine). He later renamed the product as Maybelline – a combination of “Maybel” and “Vaseline”.

OK, enough of story-telling (but interesting, right?) and back to the Magnum mascara. This mascara is special because of the comb-shaped brush, which can help separate lashes while coating on mascara so lashes look defined, as well as full and lengthened.

maybelline magnum brush


Maybelline White Masterliner

This is the Maybelline White MasterLiner, that’s designed to help you line your waterline, so your eyes appear larger. I’m sure most of us are already familiar of this trick of lining the waterline white to draw more light to the eyes, so they appear larger and brighter, but it’s really tough to find a good white eyeliner to do the deed. I guess because of eyeliner pencil is designed for the lashline, and for smudging, they usually crumble before the end of the day. This promises to stay on forever, so I’m probably the most excited to give this a try. Similarly, you can look out for some swatches and pictures in later entries.

More pictures from the event:

Here’s me, Charlene and Yvonne:

charlene, yvonne, kristen

This is Mas, a local illustrator. You can see his work here. Mas produced a piece that talks about Maybelline products being talked about :p

mas from wanton doodle

Finally, the Love, Bonito models managed to get their makeup completed:

love bonito models

Which of these products are you most excited about?


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